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The Seeds Of Change
Once upon a time, there were four talented toy designers who were taking the industry by storm. Their award-winning toys were selling like hotcakes. They were happy and successful. Then one day the designers visited the factories that turned their computer renderings into real toys. They eagerly watched the assembly line with anticipation, and quickly realized the harmful impact their toy production had on the nearby air, soil, water, plants and people. They were devastated.
They went back to the drawing board, only to face another disturbing toy trend that threatened to control their designs. Passive “watch-me” electronic toys were gaining popularity, encouraging otherwise healthy kids to become more inactive. The designers refused to be part of the problem, so they joined forces to become the solution.
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