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Toy industry veteran Craig Storey is Sprig’s Chief Executive Officer and overall head honcho, bringing nearly 13 years of industry experience to the team. Craig is the former Chief Accounting Officer and Vice President of Finance and Operations for Mattel-owned Radica Games. While at Radica, he knocked their socks off by improving worldwide operational efficiencies, enhancing cash flow management, and overhauling global sales forecasting and production planning processes. Craig graduated from Arizona State University with a BS in Finance. He and his wife, Erin, now reside in Fort Collins.
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