Rave Reviews, Awards, and Evel Knievel
I can only imagine how excited you must all be to hear from me after such a long drought of “Storey Time”! Here are some of the rave reviews from my last blog:
“There sure were a lot of words.” – Bette Storey, Mom Monthly
“Honey, maybe you should bring in a guest blogger, you know, to mix things up.” – Erin Storey, Wife Digest
“Dude, we need a marketing department.” – Justin, Chris, Dave and David, Co-Founder Gazette
So, with that inspiring feedback, I respectfully submit my October entry. With a little more than a month of product on shelf, we seem to be getting rave reviews! Re-orders have been terrific, even in this crazy economy, and the overwhelming consumer feedback is that they love the product. We’ve seen fantastic support from a lot of retailers, including catalog covers and store front placement. Main Street Toys in Franklin, TN had a particularly impressive display.
We’ve also seen some terrific online reviews of the product and a couple of amateur filmmakers who have shared their experiences with our product (http://www.youtube.com/watch?v=ao9z_WQrYt8).
The “toy guys” in the group were sitting around on Friday and talking about how this is the most rewarding product line we’ve ever been associated with. Given that a couple of the founders have designed past Toy of the Year Award winning products, that says a lot. Whether it’s the most creative product ever produced by our collective team might be debatable, but the satisfaction of knowing that we worked hard to find as many ways as we could to minimize the amount of virgin material used and to reduce our total carbon footprint adds another level of joy to seeing the Adventure Series on shelf. Now we just have to bite our nails and wait to see if the Holiday Season will still come this year!
Speaking of awards, we’ve started to receive some very nice ones! Today we found out we were selected as a winner of the coveted Oppenheim Platinum Award (www.toyportfolio.com). Stephanie Oppenheim was one of the first people that we showed the line to and we’re happy that she thinks we’re on the right track. We have also received the Creative Child’s 2008 Preferred Choice Award and been named to Dr. Toy’s “Best 100 Toy Products”. We’re also going to be featured in a lot of upcoming holiday gift guides and product features coming in November and December. For updates, check out the “News” section of our web site.
Finally, one of the great joys of working for a toy company is the fact that most people who are drawn to this industry are in a suspended state of adolescence. This year has been an incredibly tough year for all of us and every once in a while, things happen that remind us how important play is to our sanity and creativity. Last weekend, David Monahan, his wife Teresa and daughter Kate invited us all to their annual Halloween Bash! It included a fantastic haunted house, tremendous food and amazing costumes. We managed to break away from the fun to take a Sprig and Family group picture.
You may note that even Rudi Tootin’ was there (bearing a striking resemblance to Chris Clemmer). And today we pulled out a childhood favorite, the Evel Knievel Stunt Cycle. We set up a jump, lined up some Sprig vehicles and tried to see how far Evel could go. Here are some exciting action shots.
Riveting, I know. I can hear the next round of blog reviews coming in now! Have a Happy Thanksgiving and I’ll talk with you soon.
“There sure were a lot of words.” – Bette Storey, Mom Monthly
“Honey, maybe you should bring in a guest blogger, you know, to mix things up.” – Erin Storey, Wife Digest
“Dude, we need a marketing department.” – Justin, Chris, Dave and David, Co-Founder Gazette
So, with that inspiring feedback, I respectfully submit my October entry. With a little more than a month of product on shelf, we seem to be getting rave reviews! Re-orders have been terrific, even in this crazy economy, and the overwhelming consumer feedback is that they love the product. We’ve seen fantastic support from a lot of retailers, including catalog covers and store front placement. Main Street Toys in Franklin, TN had a particularly impressive display.
We’ve also seen some terrific online reviews of the product and a couple of amateur filmmakers who have shared their experiences with our product (http://www.youtube.com/watch?v=ao9z_WQrYt8).The “toy guys” in the group were sitting around on Friday and talking about how this is the most rewarding product line we’ve ever been associated with. Given that a couple of the founders have designed past Toy of the Year Award winning products, that says a lot. Whether it’s the most creative product ever produced by our collective team might be debatable, but the satisfaction of knowing that we worked hard to find as many ways as we could to minimize the amount of virgin material used and to reduce our total carbon footprint adds another level of joy to seeing the Adventure Series on shelf. Now we just have to bite our nails and wait to see if the Holiday Season will still come this year!
Speaking of awards, we’ve started to receive some very nice ones! Today we found out we were selected as a winner of the coveted Oppenheim Platinum Award (www.toyportfolio.com). Stephanie Oppenheim was one of the first people that we showed the line to and we’re happy that she thinks we’re on the right track. We have also received the Creative Child’s 2008 Preferred Choice Award and been named to Dr. Toy’s “Best 100 Toy Products”. We’re also going to be featured in a lot of upcoming holiday gift guides and product features coming in November and December. For updates, check out the “News” section of our web site.
Finally, one of the great joys of working for a toy company is the fact that most people who are drawn to this industry are in a suspended state of adolescence. This year has been an incredibly tough year for all of us and every once in a while, things happen that remind us how important play is to our sanity and creativity. Last weekend, David Monahan, his wife Teresa and daughter Kate invited us all to their annual Halloween Bash! It included a fantastic haunted house, tremendous food and amazing costumes. We managed to break away from the fun to take a Sprig and Family group picture.
You may note that even Rudi Tootin’ was there (bearing a striking resemblance to Chris Clemmer). And today we pulled out a childhood favorite, the Evel Knievel Stunt Cycle. We set up a jump, lined up some Sprig vehicles and tried to see how far Evel could go. Here are some exciting action shots.
Riveting, I know. I can hear the next round of blog reviews coming in now! Have a Happy Thanksgiving and I’ll talk with you soon.
posted by The Producer at
8:18 AM
